Serena | Floral Halter Maxi Dress – Elizabeth Ashby London

Name: Serena | Floral Halter Maxi Dress
Brand: Cole And Harrison
SKU: DWOD2-BW243001
Price: 89.0 GBP
Availability: InStock

£275.00 £89.00 Save 68%

Free Delivery with Royal Mail

30-Day Hassle-Free Returns

Support a British Family Business

Colour — Green

Green

FIT

Small True to size Large

Low in stock! Only 6 left!

[{"id":63894173155705,"title":"Green \/ UK 8 (S)","option1":"Green","option2":"UK 8 (S)","option3":null,"sku":"DWOD2-BW243001","requires_shipping":true,"taxable":true,"featured_image":{"id":81063604453753,"product_id":15635444826489,"position":1,"created_at":"2026-07-06T05:25:39+01:00","updated_at":"2026-07-06T05:25:43+01:00","alt":null,"width":800,"height":1071,"src":"\/\/elizabethashby.co.uk\/cdn\/shop\/files\/YJ1109-YS_3.png?v=1783311943","variant_ids":[63894173155705,63894173188473,63894173221241,63894173254009,63894173286777,63894173319545]},"available":true,"name":"Serena | Floral Halter Maxi Dress - Green \/ UK 8 (S)","public_title":"Green \/ UK 8 (S)","options":["Green","UK 8 (S)"],"price":8900,"weight":0,"compare_at_price":27500,"inventory_management":null,"barcode":null,"featured_media":{"alt":null,"id":69734876119417,"position":1,"preview_image":{"aspect_ratio":0.747,"height":1071,"width":800,"src":"\/\/elizabethashby.co.uk\/cdn\/shop\/files\/YJ1109-YS_3.png?v=1783311943"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":63894173188473,"title":"Green \/ UK 10 (M)","option1":"Green","option2":"UK 10 (M)","option3":null,"sku":"DWOD2-BW243002","requires_shipping":true,"taxable":true,"featured_image":{"id":81063604453753,"product_id":15635444826489,"position":1,"created_at":"2026-07-06T05:25:39+01:00","updated_at":"2026-07-06T05:25:43+01:00","alt":null,"width":800,"height":1071,"src":"\/\/elizabethashby.co.uk\/cdn\/shop\/files\/YJ1109-YS_3.png?v=1783311943","variant_ids":[63894173155705,63894173188473,63894173221241,63894173254009,63894173286777,63894173319545]},"available":true,"name":"Serena | Floral Halter Maxi Dress - Green \/ UK 10 (M)","public_title":"Green \/ UK 10 (M)","options":["Green","UK 10 (M)"],"price":8900,"weight":0,"compare_at_price":27500,"inventory_management":null,"barcode":null,"featured_media":{"alt":null,"id":69734876119417,"position":1,"preview_image":{"aspect_ratio":0.747,"height":1071,"width":800,"src":"\/\/elizabethashby.co.uk\/cdn\/shop\/files\/YJ1109-YS_3.png?v=1783311943"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":63894173221241,"title":"Green \/ UK 12 (L)","option1":"Green","option2":"UK 12 (L)","option3":null,"sku":"DWOD2-BW243003","requires_shipping":true,"taxable":true,"featured_image":{"id":81063604453753,"product_id":15635444826489,"position":1,"created_at":"2026-07-06T05:25:39+01:00","updated_at":"2026-07-06T05:25:43+01:00","alt":null,"width":800,"height":1071,"src":"\/\/elizabethashby.co.uk\/cdn\/shop\/files\/YJ1109-YS_3.png?v=1783311943","variant_ids":[63894173155705,63894173188473,63894173221241,63894173254009,63894173286777,63894173319545]},"available":true,"name":"Serena | Floral Halter Maxi Dress - Green \/ UK 12 (L)","public_title":"Green \/ UK 12 (L)","options":["Green","UK 12 (L)"],"price":8900,"weight":0,"compare_at_price":27500,"inventory_management":null,"barcode":null,"featured_media":{"alt":null,"id":69734876119417,"position":1,"preview_image":{"aspect_ratio":0.747,"height":1071,"width":800,"src":"\/\/elizabethashby.co.uk\/cdn\/shop\/files\/YJ1109-YS_3.png?v=1783311943"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":63894173254009,"title":"Green \/ UK 14 (XL)","option1":"Green","option2":"UK 14 (XL)","option3":null,"sku":"DWOD2-BW243004","requires_shipping":true,"taxable":true,"featured_image":{"id":81063604453753,"product_id":15635444826489,"position":1,"created_at":"2026-07-06T05:25:39+01:00","updated_at":"2026-07-06T05:25:43+01:00","alt":null,"width":800,"height":1071,"src":"\/\/elizabethashby.co.uk\/cdn\/shop\/files\/YJ1109-YS_3.png?v=1783311943","variant_ids":[63894173155705,63894173188473,63894173221241,63894173254009,63894173286777,63894173319545]},"available":true,"name":"Serena | Floral Halter Maxi Dress - Green \/ UK 14 (XL)","public_title":"Green \/ UK 14 (XL)","options":["Green","UK 14 (XL)"],"price":8900,"weight":0,"compare_at_price":27500,"inventory_management":null,"barcode":null,"featured_media":{"alt":null,"id":69734876119417,"position":1,"preview_image":{"aspect_ratio":0.747,"height":1071,"width":800,"src":"\/\/elizabethashby.co.uk\/cdn\/shop\/files\/YJ1109-YS_3.png?v=1783311943"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":63894173286777,"title":"Green \/ UK 16 (2XL)","option1":"Green","option2":"UK 16 (2XL)","option3":null,"sku":"DWOD2-BW243005","requires_shipping":true,"taxable":true,"featured_image":{"id":81063604453753,"product_id":15635444826489,"position":1,"created_at":"2026-07-06T05:25:39+01:00","updated_at":"2026-07-06T05:25:43+01:00","alt":null,"width":800,"height":1071,"src":"\/\/elizabethashby.co.uk\/cdn\/shop\/files\/YJ1109-YS_3.png?v=1783311943","variant_ids":[63894173155705,63894173188473,63894173221241,63894173254009,63894173286777,63894173319545]},"available":true,"name":"Serena | Floral Halter Maxi Dress - Green \/ UK 16 (2XL)","public_title":"Green \/ UK 16 (2XL)","options":["Green","UK 16 (2XL)"],"price":8900,"weight":0,"compare_at_price":27500,"inventory_management":null,"barcode":null,"featured_media":{"alt":null,"id":69734876119417,"position":1,"preview_image":{"aspect_ratio":0.747,"height":1071,"width":800,"src":"\/\/elizabethashby.co.uk\/cdn\/shop\/files\/YJ1109-YS_3.png?v=1783311943"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":63894173319545,"title":"Green \/ UK 18 (3XL)","option1":"Green","option2":"UK 18 (3XL)","option3":null,"sku":"DWOD2-BW243006","requires_shipping":true,"taxable":true,"featured_image":{"id":81063604453753,"product_id":15635444826489,"position":1,"created_at":"2026-07-06T05:25:39+01:00","updated_at":"2026-07-06T05:25:43+01:00","alt":null,"width":800,"height":1071,"src":"\/\/elizabethashby.co.uk\/cdn\/shop\/files\/YJ1109-YS_3.png?v=1783311943","variant_ids":[63894173155705,63894173188473,63894173221241,63894173254009,63894173286777,63894173319545]},"available":true,"name":"Serena | Floral Halter Maxi Dress - Green \/ UK 18 (3XL)","public_title":"Green \/ UK 18 (3XL)","options":["Green","UK 18 (3XL)"],"price":8900,"weight":0,"compare_at_price":27500,"inventory_management":null,"barcode":null,"featured_media":{"alt":null,"id":69734876119417,"position":1,"preview_image":{"aspect_ratio":0.747,"height":1071,"width":800,"src":"\/\/elizabethashby.co.uk\/cdn\/shop\/files\/YJ1109-YS_3.png?v=1783311943"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}]

{"id":63894173155705,"title":"Green \/ UK 8 (S)","option1":"Green","option2":"UK 8 (S)","option3":null,"sku":"DWOD2-BW243001","requires_shipping":true,"taxable":true,"featured_image":{"id":81063604453753,"product_id":15635444826489,"position":1,"created_at":"2026-07-06T05:25:39+01:00","updated_at":"2026-07-06T05:25:43+01:00","alt":null,"width":800,"height":1071,"src":"\/\/elizabethashby.co.uk\/cdn\/shop\/files\/YJ1109-YS_3.png?v=1783311943","variant_ids":[63894173155705,63894173188473,63894173221241,63894173254009,63894173286777,63894173319545]},"available":true,"name":"Serena | Floral Halter Maxi Dress - Green \/ UK 8 (S)","public_title":"Green \/ UK 8 (S)","options":["Green","UK 8 (S)"],"price":8900,"weight":0,"compare_at_price":27500,"inventory_management":null,"barcode":null,"featured_media":{"alt":null,"id":69734876119417,"position":1,"preview_image":{"aspect_ratio":0.747,"height":1071,"width":800,"src":"\/\/elizabethashby.co.uk\/cdn\/shop\/files\/YJ1109-YS_3.png?v=1783311943"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}

2 items10% EXTRA OFF

3 items15% EXTRA OFF

4+ items20% EXTRA OFF

Discount will be automatically applied in your shopping cart

Romantic Elegance in Motion

Float through any occasion in the Selena Floral Halter Maxi Dress, a graceful piece designed with airy movement and refined femininity in mind. The lightweight chiffon fabric drapes effortlessly over the body, while the flowing silhouette and soft floral print create an ethereal, elevated look perfect for warm-weather elegance.

Why You’ll Love Selena:

✓ Lightweight Chiffon Comfort: Airy fabric with soft lining keeps you cool and comfortable all day

✓ Elegant Halter Neckline: Ruched detailing highlights the shoulders and adds a statuesque finish

✓ Romantic Floral Design: Delicate tones create a soft, graceful, and timeless aesthetic

Specifications:

Style: Casual elegant maxi dress
Fit: Defined waist with flowing skirt
Fabric: Lightweight chiffon with soft lining

We offer Free Delivery on all orders and provide a tracking number so you can keep an eye on your parcel every step of the way.

After placing your order, you'll receive your tracking number via email within 24-72 hours. You can easily track your parcel on our 'Track Your Order' page.

Not sure if it’s right for you? We get it. While we can tell you all about it, the best way to know is by trying it for yourself. That’s why we offer a risk-free, 30-day money-back guarantee on every order. If you’re not fully satisfied, just return the product, and we’ll issue a complete refund!

Serena | Floral Halter Maxi Dress ~~£275.00~~£89.00

What our customers say

★★★★
The clothes were as expected—no problems—and I'm really happy with my new purse. One star off because the box was dented, even though the purse was fine,
THANK GOODNESS!

Rosaline
London

★★★★★
I'm happy with the product; it arrived in good condition. I'm already looking forward to the fall sales.

Clara
Liverpool

★★★★★
I'm going to really enjoy wearing this beautiful, lightweight dress with sandals this summer. Thank you so much!

Emily
Manchester

★★★★★
Fully dressed from head to toe, in a coordinated color scheme. Thank you for your thoughtfulness; I'll definitely be back.

Kate
London

★★★★★
Finally, someone who understands their job and knows what women want! Thank you, thank you, thank you!

Alexandra
Birmingham

Our Promise to You

FREE DELIVERY

It would be my pleasure to send your order to you with our compliments — thoughtfully packaged and delivered free of charge, as every guest of the house deserves.

30-DAY MONEY-BACK GUARANTEE

I want you to feel entirely at ease. Should a piece not be quite right, simply return it within thirty days for a full refund — no explanations needed, only my sincere thanks for the trust you place in us.

CUSTOMER SUPPORT

A question, a second thought, or simply a word of hello — you are always welcome to reach us. My team and I attend to every message personally, and we will look after you with the utmost care.

FAQs

It's possible that the size may not meet your expectations exactly. If that happens, we'll send you a different size for the cost of shipping and handling only. Please contact our customer support.

Once your order is confirmed, you will receive an email with your order number and Track & Trace number. Or you can track your order here.

We want you to feel confident when shopping with Cole & Harrison. If your item is not quite right, you can request a return within 30 days of receiving your order.

Items must be unworn, unused and in their original condition, with tags and packaging included. Once your return has been received and approved, we will process your refund to the original payment method.

For full details, please see our Return and Refund Policy.

You may want to return an item for some reason. We're sorry if that happens. You can find detailed information in our Return and Refund Policy.

If you have any questions or concerns, please reach out via email or via our contact us form.

Customer service hours:
Monday to Saturday
9:00 AM – 5:00 PM (ET)

We aim to respond to emails within 48 hours.

Serena | Floral Halter Maxi Dress